Brand creation and strategy for a global logistics company

With over 30 years of logistics expertise and continuous business growth, leading logistics company Royale International needed to refresh its image and rethink its brand strategy in order to take its place alongside the 1st tier brands. Base Creative worked with the management team to redefine the brand DNA and develop a compelling new visual concept for the brand across all countries.


Brand identity and slogan

The new slogan “Make it Happen” describes the whole work ethic and company culture. It also speaks volumes of Royale’s competitive edge and can-do attitude across all service lines and offices.

Brand identity and slogan

Based on the brand DNA and the slogan, we refreshed the colour palette and designed a logo that is contemporary, warm and friendly, and with a human touch.





Working closely with the Royale team, we defined the positioning to convey the company’s purpose – “Make it Happen” – which has become the slogan and key messaging of the brand.


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