Brand creation and strategy for a global logistics company

With over 30 years of logistics expertise and continuous business growth, leading logistics company Royale International needed to refresh its image and rethink its brand strategy in order to take its place alongside the 1st tier brands. Base Creative worked with the management team to redefine the brand DNA and develop a compelling new visual concept for the brand across all countries.


Marketing collaterals

The distinctive logo and sloan are applied across the wide range of services and have become the centre point of the design and messaging in all marketing collaterals.

Marketing collaterals



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